Johnson’s Baby Promise To You With The New Formulated Products #JOHNSONSBaby #PromiseToBaby

 This is a sponsored post on behalf of  Johnson’s Baby and their PR Company.  All views and opinions are honest and of my own.  

My five children are one of my husband’s and my greatest blessings. As their mom I try to provide them with the very best. Including using personal care products for them that are safe.  I am a label reader and there are certain chemicals I avoid because I know they are not the best.  Baby’s skin is so delicate and sensitive from birth on I think it’s essential to try to use products that are natural without all the chemicals.  This is why as a mom  I  am thrilled learn that Johnson’s Baby has made a commitment to renew their ‘promise’ to mothers and caregivers.  

 johnsons baby logo


What is that promise?   Johnson’s Baby products have always been safe and gentle but now Johnson’s Baby has  released a new campaign called Your Promise Is Our Promise’, which speaks volumes for mom’s like myself!  Changing the formulas in all of their products to be as gentle and safe for the baby as possible.   These new formulations are hypoallergenic and made specifically for a baby’s skin.  Removing specific ingredients;  formaldehyde-releasing preservatives, parabens and reduced traces of 1,4-dioxane.   


Johnson’s Baby  has created an ‘Our Promise’ video on Youtube, showcasing an a sweet way of  keeping their promise.  Making an open letter to others everywhere, using scientists and their families working together to create an origami stork mobile.  Each writing a special note inside each origami crane which symbolizes their promise to always work together.



The symbolism behind the video is a Japanese legend that says folding 1000 origami cranes will result in a wish ‘granted and fulfilled’. It’s thought to be a huge labor of love, which is why the fulfilled promise at the end of it means so much. Johnson’s Baby wanted to show how important their promise is so they made the cane mobile.  The cranes are used to represent the babies, and the ‘hopes and promises of families’.


The products the Johnson’s Baby has  reformulated are part of their care line:

 Johnson’s Baby Lotion

Johnson’s Baby Shampoo

Johnson’s Baby Head-To-Toe Wash

Johnson’s Baby Soothing Vapor Baby Bath

Johnson’s Baby Shampoo With Calming Lavender

Johnson’s Baby Shampoo & Conditioner For Thick And Curly Hair
Johnson’s Baby Shampoo & Conditioner For Thin And Straight Hair


johnsons baby products



I have always loved Johnson’s Baby products myself. My 1st son had his 1st bath in the hospital with Johnson’s’ Baby products. Johnson’s Baby products have always been gentle for children but now knowing that Johnson’s Baby has made these changes I will be making a full change in the products I use for my children to this new formulated product line for all five of my kids and any other children we may have in the future. As a mom their promise speaks volumes to me, they truly care about my children. Caring enough about all children to make this change! 


easter kids


Johnson’s Baby reformulated products are now  available for purchase in stores now.  What about you, will you give these new formulated products a try? I will! 


This is a sponsored post on behalf of  Johnson’s Baby and their PR Company.  All views and opinions are honest and of my own.  
Mama to 5 Blessings is disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising.    



  1. Amy Desrosiers says:

    I am hoping they reformulate their powder too so it doesn’t have those nasty chemicals. Their cornstarch based powders are what we use now, but I miss the scent of the original.

  2. I was happy when I heard the news the products had been reformulated. Better safe than sorry, right?

  3. That is so great to hear that now Johnson and Johnson’s baby products are even gentler and safer to use on your baby! So important that a staple baby brand for so many years keeps up with new information and reformulates accordingly. Thank you!

  4. I always used Johnson’s products when my boys were babies. They were always great.

  5. It’s always great when a company cares about the people that are making the products for

  6. I just heard about this, I think it is really neat what they are trying to do. I love their products!

  7. I’m glad they reformulated, but I don’t think we will try them. It’s important that they do this though. So many were using them unaware of the issues so for that I give them props!

  8. I’ve always loved Johnson’s. It says a lot that they’re always looking for the safest, most effective way to take care of their young customers.

  9. In Canada they have yet to make the changes. Cocamidopropyl Betaine, Fragrance can cause contact dermatitis, meh…I’m not that impressed with their changes but at least they stopped using formaldehyde and parabems.

  10. It is wonderful that they reformulated the products, I love that they are taking extra steps to be safe..

  11. I’ve always trusted Johnson’s too but I know many didn’t and I hope they feel more comfortable using it now as they are a great company!

  12. Love the gentler products.
    I got lots of Johnson & Johnson products when out son was first born.

  13. Johnson’s has and always will be our family favorite. I am thrilled to hear about their changes and proud to use them in my home.

  14. Melissa Smith says:

    I love the fact that they reformulated their products! Most large companies could care less. Just another reason I love Johnson’s!

  15. Great they reformulated their products. Love all their products.

  16. I’m excited to see the reformulations as well. I’ve always loved their scents. But we avoided them with our first few littles because of the chemicals.

  17. I avoided it also because of the chemicals. Glad to hear of the reformulated products! I

  18. When my niece and nephew were babies, my sister swore by Johnson’s baby products. She used the no tears shampoo and the baby wash, among other things.

  19. I love that they are reformulating their products and losing some of those chemicals.

    I’ll definitely be checking them out again.

  20. Amy Desrosiers says:

    Love that these are finally paraben free!! Whoohoo! My kids use them weekly!

  21. My daughter loves that these are no more tears. She is very sensitive.

  22. Good to hear. I refused to use their products when my son was a baby because of all the chemicals!

  23. This makes me happy that they are reformulating their products to be safer for our children. I have always loved Johnson and Johnson.

  24. I have only used J&J on my kids when they were babies. I love that they are taking care of their customers since our little ones skin is so sensitive.

  25. This is great news. Loved their products before but love them even better!

  26. I am so glad that they are finally doing this… Both my girls have very sensitive skin and we had a horrible break out with Johnsons years ago and I was afraid to go back… but now that I read this, I just may have to try it again… Thanks for sharing

  27. I totally would! I used them with all 3 of my kids and wouldn’t hesitate again. Also, great photos by the way. Too cute!

  28. Lisa Hodges says:

    I love that they are doing these products. My son loved them.

  29. I’m so glad they finally made some changes. I’ve always loved their products, but wanted something more natural for my kids! With baby 2 almost here, I will be stocking up!

  30. I’m glad that they have reformulated Johnson’s Baby. I’d be willing to give it a shot with baby #2.

  31. I cannot wait to get a hold of these. We love Johnson’s Baby Line especially the classic baby lotion. Smells amazing!

  32. I love Johnson’s products, that is all that I used when my daughter was a baby.

  33. I love Johnsons. They have been my go to product for years.

  34. I have always used Johnson’s products. It’s great that they are listening to their consumers and reformulating.

  35. So happy to hear that they are reformulating!! I grew up with J&J and would love to be able to use them with my daughter!

  36. I no longer have little ones to use J&J products on, but I am glad to hear they have reformulated their products. So many people trust them on their babies, makes me happy to know J&J cares about the consumers.

  37. I love that they care enough to change the formula, even if their previous product was save. Great video!

  38. I’m so glad they reformulated their products. Yes, I would give them a try again!

  39. Chantale says:

    Our parents used Johnson’s on us and we used it on our kids. The hospital even used this on my son that was a preemie too. I’m glad that they’ve reformulated but we always had confidence in the products.

  40. lisa jones says:

    I Love All Their Products I Wouldn’t Use Anything Else For My Children!!

  41. I’m sadly, past the baby days, but I remember using J & J on my kids when they were babies. And I’m glad to see I’ll feel safe using it on my grandbabies, ONE day.

  42. Great post! Johnson’s baby products are awesome!

  43. I will be giving them a try for sure! We have always used Johnson’s and I love them even more with their new message.

  44. This is so great! I love Johnson’s and love that they are listening to their consumers and changing products!

  45. Ann BAcciaglia says:

    I have always wondered what the legend was about the origami cranes. Thanks for sharing! I used Johnson’s products when my kids were young and I loved the formula and the scent.

  46. Johnson’s is the brand I have used with all my kids. Their baby shampoo is my favorite.

  47. I remember using Johnson’s when I was younger!! Love that they took out those four chemicals!!

  48. My son also had his first bath with Johnson’s products! I love them too :)

  49. It’s great that they’ve reformulated their products! Gotta love Johnson’s products!

  50. I have allergies, so I actually use Johnson’s Baby Shampoo as well. So gentle. My 7 year old uses it too!

  51. We love Johnson’s baby products. I have used them with my boys, I love the smell of all their products.

  52. Loved Johnson’s when my kiddos were little. Great to see that they’re improving their products and working to get rid of some of the yucky stuff.

  53. I have used the Johnson & Johnson products with all of my children. Love the changes they have been making with their products to make them even better.

  54. I’m happy that they reformulated. Less chemicals on babies is always a good thing

  55. We still use Johnson’s Shampoo in our house. It really is the only shampoo that creates no tears with kids. It does a great job, so why mess with another brand.

  56. I’m glad they changed their formula! To be honest I had discontinued buying their products because of the chemicals in their shampoo. I’m glad to know I can go back and pick these up as shower gifts and I think I’d love the one using lavender.

  57. katrina g says:

    i love the lavender bath. we use it at night for my 2 year old.

  58. I love this. Your 5 blessings are all adorable and, of course, you are committed to providing them with the best. It is great to find brands that want to do the same!

  59. I love Johnson and Johnson products. The lavender bath is my favorite.

  60. We love J&J products.

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